Branding is not something you do once. Branding is an ongoing process in your business and also in regard to who you are. Regardless of the size of your business or if you are personally branding yourself as a public figure or not, you are always branding yourself at the same time that you brand your business.
As part of your marketing and branding strategy, every week you could be writing, creating, posting, and sharing content. From blog posts to tweets, from reports and downloads to email messages, you’re communicating with your audience, potential customers, and current customers. You’re sharing a message. And you are branding!
If that message is consistent, then people start to develop trust and expectations. They learn who you are and what you stand for. If your message is inconsistent, then your audience is left confused and unsure of who you are and where you stand. This confusion generally leads to them leaving your fold, or never entering it in the first place.
If you want to attract customers and keep them, your message has to be consistent from message to message and across your content channels. In short, you have to have a brand and that brand has to be communicated clearly and effectively in every piece of content that you share.
A strong and consistent brand provides you with:
- A clear message
- Clearly, delivers the message
- A prospect that is emotionally connected to you, your products, or services.
- A motivated buyer
- Underlying Integrity
One of my favorite pieces to branding is to Inspire and to offer Inspiration. People making buying decision based on how they ‘feel’ or how a product or service might make them ‘feel’. Therefore, in your branding make sure that you are inspiring people! Make them feel good! If you keep that at the heart and soul of your branding you will excel at branding!
And most of all have FUN with it! 🙂
I hope that you found this helpful and have an AMAZING day!