I love living in the age of digital marketing and it continues to fire me up day after day!
This morning I was lying in bed working in my workshop aka my mind. I start every day feeding my mind with positivity and inspiration and in turn I get inspired.
I came up with about 5 new recipes to try this morning and also this blog post :-).
Right now I have a Roasted Pepper Soup cooking in the Instant Pot. I will link the recipe here at a later date after I am finished creating it. Which brings me to the point of today’s blog post. You might be thinking what the heck does soup have to to with any of this? Well hang tight and you will see. 🙂
Remember how popular billboards were in times past? They still are but just really think about them for a minute…. You are driving down the highway or interstate and see this big honkin billboard. You read it. It imprints in your mind. Sometimes you never forget it and can recall it in your mind’s eye any time you want.
What Does This Mean?
Okay, so here is where I am going with this. We know that billboards are an effective form of marketing and advertising right? But, YOU had to drive by the billboard to see it. And someone had to climb up there and do all that work to get the message up there. Think heights and inclement weather .. 😦 Now speed ahead to NOW/2020 And Beyond!
You create something and put it up on the internet. Your virtual billboard is now on there forever. It is now evergreen as it is called, and people from all over the world can see your virtual billboard if you position it right. WOW! Are you getting this? It is HUGE!
One of the best ways to do this type of virtual billboard marketing is by blogging!
So maybe you write a blog post and then somewhere in your post you have a link to something you sell or to some sort of affiliate marketing offer. If your post is relevant and interesting it can be seen as good content and viewed over and over again or it might even go viral. You just never know.
But here is the extra sweet catch. Are you ready for this one?
Okay here it goes…. Once your piece is out there and deemed as valuable and it is getting saved and shared (the gift that keeps on giving) … You can go back and change your ads or offers on your virtual billboard because you already know your billboard is getting traffic!
So you can literally go and edit that original blog post or piece of content and add in a new ad or offer!
The Next Level – Using Pinterest
And the next level to all of this is sharing your blog posts on Pinterest. Pinterest is the most powerful marketing platform ever. It is really more of a search engine than a social media platform.
And once your content gets shared on Pinterest and if it is a good piece of content…… then Look out! Crazy evergreen!
As the saying goes (I can’t remember who I heard this from to give credit to but I love it) “What happens on Pinterest stays on Pinterest”.
What this means is that your good content could keep getting shared many, many, times over and it is not going anywhere. In fact the views can start increasing and you have the potential to reach the entire world not just the people driving by.
And unlike say Facebook or Instagram where people might only see your content for a short while and then it falls down in the pile, this content just keeps on going and going and reaching out farther and farther.
Here is the Sweetest Spot in all of this!
And now remember that let’s say that your content goes crazy on Pinterest and is even shared outside of Pinterest, you can go back and edit your advertising!!!! I just had to mention this again because it is the ‘sweetest spot’ in all of this.
Just like I can come back here and link my soup recipe in the future!!!! Or something else.
Which by the way, will be on Pinterest … wink wink… are you getting this?
I hope you were able to follow along in my thought process. If you have any questions please ask. I love to help.
And as a final note, it doesn’t matter what kind of content it is that goes out there. I could have a soup recipe that I post for example, on my MaggiesVitamins Blog that ends up driving traffic back to that blog where people are interested in purchasing my products or services. It doesn’t matter that it was the soup that got them landed there. The soup was just my virtual billboard that took them to where I wanted them to go 😉
And I hope that you too get excited about sharing your virtual billboards. 🙂