Here is a picture of me next to the lake where I grew up in a little tiny town in Northwestern Ontario called Kashabowie.
I posted this picture on Facebook the other day and had well over 100 Likes and Comments.
This morning while scrolling through Facebook I saw a business post in a group asking what type of content gets them the most engagement? People were answering with things like ‘My Facebook Lives’, ‘My cute cat pictures’, etc. And I responded with this: Authentically sharing parts of my life and living…. like recently the picture of me when I was 2
And this is true my friends! I have been a social media person for many years now and I coach on social media and what I have found to be the best content for engagement is the stuff that is the real deal. That is what inspires people.
People want to get to know the real person and the person or people behind the brand.
Yesterday in the blogging class that I am teaching we came up with a term for this. We called it “Human Centered”.
When someone sends me a friend request and they are say a Business Coach or a Brand and I look at their wall or content and all I see is ‘business stuff’ and no personalization, it is rare that I even accept their connection request. I want to engage with people and to be inspired by them and their life as well as maybe doing business with them in the future.
To me this lifetime is about connecting with each other, inspiring each other and serving each other so that has to be a part of engaging content.
And on the note of INSPIRATION, all content should inspire or make someone feel better in some way. Whether it is bringing a smile to their face or offering a solution to their problem, it should make the feel better.
I hope that you are inspired by this blog today and that you see content in a new way.
Branding is not something you do once. Branding is an ongoing process in your business and also in regard to who you are. Regardless of the size of your business or if you are personally branding yourself as a public figure or not, you are always branding yourself at the same time that you brand your business.
As part of your marketing and branding strategy, every week you could be writing, creating, posting, and sharing content. From blog posts to tweets, from reports and downloads to email messages, you’re communicating with your audience, potential customers, and current customers. You’re sharing a message.And you are branding!
If that message is consistent, then people start to develop trust and expectations. They learn who you are and what you stand for. If your message is inconsistent, then your audience is left confused and unsure of who you are and where you stand. This confusion generally leads to them leaving your fold, or never entering it in the first place.
If you want to attract customers and keep them, your message has to be consistent from message to message and across your content channels. In short, you have to have a brand and that brand has to be communicated clearly and effectively in every piece of content that you share.
A strong and consistent brand provides you with:
A clear message
Clearly, delivers the message
A prospect that is emotionally connected to you, your products, or services.
A motivated buyer
One of my favorite pieces to branding is to Inspire and to offer Inspiration. People making buying decision based on how they ‘feel’ or how a product or service might make them ‘feel’. Therefore, in your branding make sure that you are inspiring people! Make them feel good! If you keep that at the heart and soul of your branding you will excel at branding!
And most of all have FUN with it! 🙂
I hope that you found this helpful and have an AMAZING day!
I was reading up last night on Pinterest and their predictions and marketing trends for this year. I was so excited as many of them were things that I personally love like “Finding Balance” which is self explanatory, and “Re-Wilding” which is about spending time in nature to lower stress and to increase energy etc.
However, there is one concept that they are encouraging for 2020 and I LOVED this one. It stood out for me because I am already doing it and believe in it so much.
And Here It Is:
Stop Interrupting and Start Inspiring!!!!
♥ Inspire ♥
What does this mean? It means, as marketers, stop the annoying in your face pop ups, 9 million ads that one must scroll through, the FEAR factor tactics, the crap popping up in your face, it means market through ♥ Inspiration ♥ rather than through disrupting people. I so love this!
Here are some tidbits from Pinterest’s CMO Andrea Mallard. And I LOVE all of them:
As a brand or business ask these questions:
“How do I become more accountable for the outcomes that I engender in someone’s life? And in the extension of that … in the entire world?”
The new era is to inspire on “How to Live an Inspired Life”.
“It’s not about selling people, it’s about inspiring people about what could be in their lives”.
So there we have it ♥ Inspire ♥. Be of service. Offer value. Inspire people through your marketing efforts and help them to have better lives and this in turn will make for better lives right across the planet. What’s not to LOVE? 🙂 ♥♥♥♥♥♥♥♥
Have a great day everyone and I hope this inspired you 🙂