I was over on the platform Alignable this morning and I ran across a question in the Advice asked for section around handling price objection or when people are trying to buy your products or services and wanting a discount. It took me back in time to a moment that has helped me a lot…….
It was years ago when a friend of mine who owned a Pizzeria told me this:
“If you give a discount on a pizza they expect it every time (what you set in motion carries in motion) so what I do instead is every once in awhile if friends or good customers come in often, I give them a free pizza.”
My friend meant that he does not give a discount on the pizzas because they would expect it every time. However, if he gave a free pizza every so often, his good customers felt special and were super happy and thankful.
These words from my friend helped me over the years immensely! Now I give specials or random perks and giveaways to customers just because and it makes them feel special (because they are to me) and they love it!
I hope you too find this helpful. And have a great day everyoe!
I bet we would all agree that 2020 has been a heck of a year and that we are all hoping for a brighter 2021!
I think there are a lot of things to be excited about but here are 3 for today:
Things are starting to settle. Things are starting to settle a bit and we are getting to know more about navigating in this new land. Not that things are easy but they are getting clearer. For example we know that the internet is a solution to a lot of things now, especially in business…. which brings me to point #2
The Internet! We have the internet. You know that saying “like a kid in a candy store?” Well that is how I feel about the internet. My head spins with ideas and creative visions, not only for myself but for my clients as well. The ideas and opportunities are endless and infinite!
Online Education The education industry is at an all-time high and online even more so! And the best part is that we can now learn anything we want to! And a lot of it is free or inexpensive. Now to me, I don’t mind paying for education and learning at all. I see it as an asset that improves both myself and my business and I am all about investing in ME! We can literally through self-study, become an expert in anything and that is exciting!
I hope you enJOYed my 3 thoughts here and I hope you are excited going into 2021!
“The brick walls are there for a reason. The brick walls are not there to keep us out. The brick walls are there to give us a chance to show how badly we want something. Because the brick walls are there to stop the people who don’t want it badly enough. They’re there to stop the other people.” ― Randy Pausch
It is uncanny that I ran across this quote yesterday. I’m gonna get honest here. I was having a pity party last night. I even shed a few tears of frustration.
I’ve been working so hard at my writing and brand building, I’ve been on a zillion webinars, I work all day and well into the night, I have bought a tonne of stuff to help me with my digital marketing, many that I haven’t even had a chance to look at or to learn yet, I have been setting up E-comm stores, and MORE!. … and I want things to be moving faster for me.
I keep finding the shiny things and thinking this is IT! But those shiny things only distract me. 🙂
Anyhoo, I really, really, liked this quote. And I think of one other that has helped me out over the years which is “If it was easy, everyone would be doing it”. LOL
Thanks for listening and always keep the faith. I am over my pity party and it is back to full speed ahead. 🙂
AND if you are feeling frustrated and not where you think you should be by now, hang in there! We’ve got this. Stay the course and always remember Persistence, Persistence, Persistence! 🙂
One of the most challenging things about blogging is getting started. If you ever get stumped on what to write about, here are 50 ideas to help get the creative juices flowing. You may want to bookmark this or print it out to have it handy. Heck I think I am even gonna do that! 🙂
Take a photo. Share a picture instead of words! With smart phones being as smart as they are, anyone can snap pictures at any time! These are perfect for sharing. Sharing them the way they are or a quote on them. PERF!
Share a relevant YouTube video. Perhaps even analyze it a bit in your post. It doesn’t require a lot of work to watch and then find the best videos. And videos that are motivational and helpful are even better!
Shoot a video of your own. People love to see a blogger’s face rather than just read their words. And have fun with it. Don’t forget humor is attractive. Let your witty side out 🙂
Comment on another blog post on your blog. For example, if another well-known blogger makes a strong statement, respond to that statement on your blog.
Comment on a news event and on how it relates to your field. News events are a great way to tap into the current trends and SEO (Search Engine Optimization)
Write a How To post. Walk through’s, tutorials and how to’s tend to do very well online. People love to learn from each other and are always searching for answers. When one question is answered another one is searched for … it’s never ending 🙂
Bust a Myth. What are common beliefs people hold in your industry that simply aren’t true?
Tell an entertaining and educational story. What were some turning point moments in your career? What is a breakthrough that you have had?
Create a Q&A post. What are common questions people have and what are their answers? You can get great content ideas for this by looking at FB threads and in groups. You will see the common questions and even get common answers! Now there is an awesome HINT for you 🙂
Examine a Problem. Take an issue that people often get stuck on and go in depth into its causes and solutions. Add pictures to make it even more effective.
Write a “Top” List. For example, “Top 50 Ways to Get Blog Traffic” or “Top Trending Videos of 2020″
Ramble. Just talk aimlessly and passionately about a subject. Be sure to set it aside and read it a day or two later to make sure it’s relevant before you post it. Ramble away… 🙂
Write about common pitfalls. What are mistakes that beginners might make without knowing it? Help them not to make those.
Interview an expert. Post it in audio or video form on your blog. Collaborate with others and it is win-win for both of you.
Review a product. What are its benefits and its drawbacks? What sets it apart? Would you recommend it? Again pictures are powerful here.
Comment on state of the industry. What’s going well and what isn’t’ going well? Share a bit of your story around this too so people can relate.
Ask your audience a question. What do they think about ___?
Post the top resources for someone in your industry. Give links, downloads, videos, etc. that might help them in what they’re trying to do. And even link to others lists about this. This adds even more value for your peeps and back links are powerful too.
Make a prediction on the future. What do you think is going to happen in the next 12 months? Oh and you can have fun with this one. 🙂
Write about an in-person event. For example, “What I learned at Bestsellers Summit this year. Or “What I learned from watching this person on YouTube”.
Share a provocative opinion. What’s an opinion you have that just isn’t politically correct? Be careful with this one though once it’s out there you can’t take it back so tread lightly. You want to keep your peeps. Just sayin….
Write about why you think someone is right or wrong about a certain subject.
Make something complex simple. Break a hard process down into its parts and make it easy to do or follow. Again pictures here speak a thousand words or more.
Share a thought process. How do you get from point A to point B in your thought process? Make an infograph or flow chart for this. Even hand bombing it works. Get creative.
Blog about a personal experiment. What’s something you tried? Did it work or did it not work? What would you do differently and what would you recommend? And don’t forget to add humor. Humor helps 🙂
Do an audio recording. Sharing yourself via audio rather than text can lead to more connection with your readers. And some people are auditory learners so it is good to change up your content to various styles now and again.
Write a sarcastic post. It shouldn’t be aggressive but be a little satirical post that contradicts popular opinion. Again tread light here.
Give away an eBook. Pack it with value and just give it away for free. Just do it! 🙂 And if you need help doing e-books, talk to me, I’ve got you covered….
Analyze someone else’s success. Why did they make it? What did they do differently than other people? What sets them apart from the rest?
Analyze someone else’s failure. Why did company X or project X fail? What was the key mistake? What is the take-away from this?
Write about an article others have been discussing or that are at the top of popular research places? Google Trends is a great resource for finding out what is trending in topics.
Write about the pros and cons of X. What are the benefits and drawbacks? Again consider adding in a personal story or small blip that relates to the topic of X.
Take the alternate position. What does everyone else think? What do you typically stand for? Try taking the other side.
Write about a book in your industry. Review it or write a synopsis. And then include a link or a list or a listicle of other great books that pertain.
Write a post designed to be inspirational. Not a how to, but something that gives people a sense that they can do it too. Lift others up!
Write an update post – How it used to be, how it is today. For example, “X used to work in the past, but with the recent changes in the market, you really need to do Y to get the same effects.” Ask for their thoughts on this or around this topic of X.
Write about little-known industry knowledge or tidbits. Share some ‘gems’ or ‘key’s with them. People love golden gems or keys. Heck I am sharing 50 gems here! LOL
Write a post for newbies. Make it easy and answer questions that beginners often ask. Secret here is to remember when you didn’t know anything and share from that point… This can be tricky when we forget that we didn’t know what we know…. know what I mean? 😉
Share a secret in your industry. What are things that people on the inside know but tend not to share? These are always juicy!
Do a multi-part post with cliffhangers in between. Write a great post #1, then leave people wanting for more before part 2. …. duh duh dum
Write a follow-up on your most popular posts. Take your top 3 articles and expand on those topics. Then later put these together, add a little more content and you’ve got another e-book! Voila!
Host a poll and then post the results. Analyze why you think the poll turned out the way it did.
Write an open letter to someone well known in your industry. For example, “An Open Letter to Steve Jobs” went viral when the iPhone 3GS came out.
Show off a little. Share what you did and the results you got. Once again pictures rock here!
A “What I wish I did differently” post. Use what you know now to analyze your successes and failures. Be humble and be real here.
Address common frustrations in the industry. Where do people generally get frustrated and not know how to move forward? Let them know they’re not alone. And share your story of your frustration around the topic.
Post an infographic. Take statistics, data and information and put it in graphical form. These tend to get passed around a lot. When creating content also think or question.. is this something that will likely be shared or is a shareable piece?
Around the world view. How is __ done similarly or differently around the world? Share a personal experience from your travels or something that surprised you from watching a YouTube video.
Creative ways to do ___. How can you do things differently than other people?
How to streamline or make quick work of __. Again this is like a little how-to.
These are just a few ideas to get you started and I hope you enJOYed them!
Being a person who has many connections both offline and online, and being a Life & Business Coach, I am often chatting with people about their idea for their business name or domain name or how they are going to brand themselves and ‘the name’ always comes up.
Here are two of the common mistakes that often happen and people sometimes, unfortunately, don’t realize until it is too late…. which is why I am writing this… to prevent you from making any of these branding mistakes.
Too long of a name.
For example when you are choosing a domain name, the shorter the better and for various reasons. Ex. Beer.com It’s short, it’s easy to both spell and to remember. It also takes less space on business cards and printing materials. So always go for the shortest and simplest version.
Too Crafty & Not Simple Enough
I get that we are creatives but some people get too crafty. You ask them what their business name means ex. LPJ3ArtsAndCrafts.com They tell you that it is the first letter of their name, their husband’s name, and the name of their cousin twice removed and the 3 is for the 3 different types of art that they focus on 🙂 LOL! And believe it or not this happens all the time.
Another example is a name that means something to YOU but means nothing to your potential customer and they will never remember it. For example, “BrattleboroPrinting” Co. I just made this up. So maybe you live in Battleboro, Vermont, or you came from that town that you think fondly of, and now you own a Digital Printing Company that ships finished products all over North America…. who is going to remember this name? Personally I have never heard of this place until I Googled small towns in the USA to find an example and I know I will never remember how to spell it off the top of my head in the future.
So for both examples, what is the problem? Ask these questions:
Can people who don’t know you remember this name?
Gosh, can people who do know you remember this name?
Do people other than yourself care what it means?
Does it tell people what your brand or company is in a simplified manner?
Will your customers and peeps remember in the future if it is the number 3 or Three spelled out?
I am sure by now you get the idea 🙂
When it comes to branding and choosing those names, keep it simple and consistent.
There is a secret that many people are not aware of or they miss it completely. This secret has always been true but now in 2020 even more so.
What is this secret you speak of Maggie?
Drum roll…… it is the secret of building a network. When you build a network you can move ANYTHING through it. This has always been a saying of mine but even more so now as we are in the digital age.
Guess how products are being sold these days? Through online networks. One need only open their mind to what is a network? A network is any of these:
. your Fb friends
. your Twitter following
. your Moms Group on FB
. your Gardening Group on FB
. the people who follow your blog
. your email list
. the customers who follow your FB business page
𝔼𝕋ℂ. 𝔼𝕋ℂ. 𝔼𝕋ℂ.
𝕋ℍ𝔼 𝕃𝕀𝕊𝕋 𝔾𝕆𝔼𝕊 𝕆ℕ 𝔸ℕ𝔻 𝕆ℕ 𝔸ℕ𝔻 𝕆ℕ!
There are networks and there are micro-networks. Networks are also Influencers and Micro-Influencers. These are examples of using other’s people’s networks to sell and promote.
The true secret and key that I am trying to hammer home here is that in order to market or sell anything, you need to have a network! This is why it is so important to expand your reach and grow your network(s). Those with the largest networks have the best chance to WIN!
And never, ever, forget when you have a network you can move things through the network. This my friends is one of the golden secrets of having successful income streams and the exciting part is that it’s never been easier to build networks and to market products and services. 🙂
Blogging has taken the world by storm and it is an industry that is growing by leaps and bounds! Blogging allows people to share their thoughts on anything.
A blog, otherwise known as a web log, really is just an online diary and can even be called a website because it is. 🙂 That took me awhile to get. I saw my blogs as a blog until one day I realized, holy crap, I need to start seeing this as a website and adding in more information and pages. I am working on this now. I see it as the best of both worlds and I see many ‘blogs’ in my marketing future because why not? 🙂 I am a person with endless ideas and creativity and perhaps you are too.
For your blog website you might wish to include pages like ‘An About Me’ page, ‘Testimonials’ page, ‘Products/Services’ Pages, etc.
There is no limit to what you can add on to your blog.
Blogs are a great place for people to share their opinions on a particular topic or field of reference. This is why they can add tremendous value to a business.
For example check out this quote:
“Today I see my business as a content marketing company. In other words, my entire goal is to give more value, helpful and remarkable content to consumers than anyone else in my field, which in turn will lead to more sales.” Marcus Sheridan
If you don’t know Marcus, guess what type of business he is a partner in and is hugely successful in? Probably not what you think. It is a swimming pool company that is super successful because of the very quote above! He offers content that is both educational and valuable around anything to do with swimming pools. 🙂 He answers the customers questions.
I highly recommend watching this short video that tells the story of how powerful blogging was for River Pools co-owned by Marcus. You will NOT be sorry that you took the few minutes to watch this. I promise. I am so glad I found it while researching for this blog post! 🙂 #happy
Blogs are a great way to both educate and as the video states “answer questions your customers might have”.
Blogs are a very powerful way to produce content that adds value and helps to build your following and also your brand if that is something you are working towards.
I will write more on blogging again but I will wrap this us for now because as you know, I like to keep these posts short yet useful. 🙂
Being able to receive is a huge success secret! Many entrepreneurs and business owners are often strong headed and tend to get in their own way.
Being open to receiving is a huge deal!
Here are some ways of receiving:
Saying thank you when complemented.
Letting someone buy you coffee or lunch without a power struggle… just say “Thank You!”
Being open to advice and suggestions or guidance.
Being willing to listen to alternative ways of doing things.
Here’s a big one: Feeling worthy enough to receive great things and abundance in all areas of your life and work.
Allowing others to help you instead of doing it all yourself.
Letting others do what they are good at and letting them help you.
And the last one I will leave you with for today, is…. being gentle on yourself and receiving your own support and encouragement from YOURSELF. We need to be our own best cheerleader and support system. So never, beat yourself up, but always show support to yourself and most of all, receive it and accept it. 🙂
“No man who is occupied in doing a very difficult thing and doing it well, ever loses self respect.”
George Bernard Shaw
“As soon as you trust yourself you will know how to live.”
Johann Wolfgang von Goethe
If you are like me you are overwhelmed with choices and ideas and perhaps struggle with focus? Especially when it comes to business building. There are so many things I want to do. 🙂
I love these two quotes that I shared above.
The first one reminds me to ‘just do something‘. Take a project one bite at a time and continue the baby steps. This empowers us and propels us to continue and to be pleased with our results, which is where we gain self-respect.
The second quote reminds me of the blog post I did the other day about Imposture Syndrome:
We need to trust ourselves and know that we are good enough to start, to ‘do something’. No-one knows it all and no one is perfectly polished in perfection. It is always and always will be a JOURNEY! So we need to trust our spirit and our ‘want to’ and just go for it! Just Do It! 🙂