10 Tips For Marketing With Facebook Groups & Pages

10 Tips for Marketing Your Business with Facebook Groups & Facebook Pages

Groups Offer Great Exposure!

One of the keys to marketing effectively is getting a good promotional message about your company or product or service in front of large numbers of potential customers.

Facebook Groups are an excellent way for making large numbers of people aware of your business, your products or services, and your message.

Here are some ideas:

1.   Search Groups for interests that you would expect your customers to have. For example, if you sell camping gear, search for groups using keywords like camping, hunting, or outdoors. You will find many groups that are relevant to your business. Don’t hesitate to join them all.

2.   Post to those groups, and do it often. Posting more than once a day is helpful. More posts increase the likelihood that any individual member of the group will see your post. Since you may be joining dozens of groups, unique posts for each group would be impractical. Create posts that can be used across the whole range of groups you have joined.

3.   Use images in your posts. Images get far more interest and response than simple text posts. For a great media app that has two free photo editors right in it along with 7 million assets, check out Maggie’s Media App. I highly recommend this app because it has everything you need to make graphics and more and it will protect your from any copywrite infringements.

Groups and Pages

4.   Include links to your website or a call to action (“Click for more information” for example) with images. Your first goal is to build exposure, and a large fan base is evidence of that growing exposure. You want the group’s members to go to your Facebook page, where they will find more information about you, your company and your products.

5.   Create some item that can be emailed at regular intervals. Whether in posts to the group or on your Facebook page, you should have a call to action – Sign Up For My Newsletter, for example. When visitors sign up for that newsletter you grow your email list, which can become an entirely separate marketing tool. Be careful though to follow each particular group’s rules. Many do not allow personal or business promotion.

6.   Do not post only ads to the groups. Also create posts that actually provide value, whether entertainment or information, to the reader. You want to build a relationship with the reader that makes them more inclined to trust your business. In fact, this should be your number one goal in the group(s). For example, if you are an avid bird watcher for example, contribute to the group by sharing your knowledge and experience. You will soon be thought of as the go-to expert for bird watching and if you sell any products or services to do with bird watching or nature you will now have a list of prospective buyers because you have created value.

7.   Whether posting ads or informative or entertaining posts, address problems that your product or service will solve for them. It doesn’t have to be a blatant cry for their business. Just making people think about the problem and creating an awareness that you can help contributes to the relationship.

8.   Use giveaways to encourage visits to your Facebook page. Giveaways don’t have to be costly. An informative report that addresses visitors’ interests or can cost you nothing to put together and increase your Facebook fan’s interest in your business.

9.   In all of your efforts, keep in mind that your success is dependent upon building a relationship with the individuals in the group and with the visitors to your Facebook page. Whether they are a few dozen or a few thousand, gear your campaigns to individuals, not groups. Relationship marketing is where it is at!

10. Be Honest. Always be honest, humble and serve others.

For an explosive growth in your Facebook Page’s fan base, and a corresponding growth in sales, there is no more effective single tools than Facebook Groups and Pages. Work and enJOY them on a consistent basis and you can see powerful results.

And if you have any questions about my Media App, please feel free to reach out. I am always here to help.

Everyday I feed my mind with positive things and I never stop learning. Udemy is one of my favorite platforms…

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10 Tips For FB Marketing

Seeing Facebook on a smart phone and a laptop

Facebook a Marketer’s Dream!

Facebook is a marketer’s dream, especially if you are a business looking to expand your reach and to grow your network of potential customers.

The best way to market your business on Facebook is through a Facebook Page that is dedicated to your business. Pages are where you can advertise and boost the exposure of your posts. However, your personal Facebook Profile presents some marketing opportunities of its own.

First and foremost, using your personal profile starts with personal relationships and building on those relationships. These relationships can start offline and transform to online. For example, when you meet people while out and about, at your business, or at social and networking events, ask if you can connect with them online as well.

The larger you build your network the more opportunities you have to expand your reach and gain new customers of your products or services.

Here are 10 ways to help you as well.

1. Let your friends know about your business. Make posts that specifically focus on the business. You can put a lot of information in one post, but it would be more effective to go through a number of posts, spread out over time, with each having a tidbit of information. The multiple posts increase the chances that any particular friend will see the post. And be sure to post images and pictures with the majority of your posts. People are visual and pictures speak volumes!

2. When friends share your posts about your business and their friends Like or Comment on them, consider sending Friend Requests to those new contacts. If they accept your Friend Request, you have new friends that will be seeing your posts regularly and you have just expanded your reach and your network.

3. Use your ability to select whether each post can be seen by only Friends or by the Public to expand your ability to use your personal profile to interact with the Public.

4. You should also Allow Follows. When you Allow Follows to your personal profile, you don’t have to accept individuals as Friends to for them to see all of your public updates. You also won’t have your news feed cluttered with the updates of all of your followers.

5. Even personal posts can connect to your business. Your business is a major part of your life, so it is natural that some of your personal posts will involve things that are happening in your business. Keep those posts personal for your friends, but don’t overlook the opportunities to promote your business subtly at the same time. A great way to incorporate your business into posts like this are celebratory successes such as milestones, years in business, employee shout outs etc…..

6. Don’t hesitate to create posts to your personal profile that are solely ads for your business. This is an effective place to do that, because your friends already trust you. You have to build that trust in new contacts. Keep it in balance, though. Even your friends will lose interest in your Facebook posts if they are about nothing but your business. A

7. Whatever the nature of post, if there is any connection to your business, include business contact info or a link to your website. I have written a prior blog post about helping with spelling things out and getting seen in this age of information overload. You might find it helpful. Link to Article

8. Always work to find ways to include a “Call to Action.” Whatever you are doing to promote your business on Facebook, asking the reader to take some action that will strengthen their connection to your business is essential. Some possibilities are links to take them to your website or Facebook Page, or to sign up for your mailing list to receive an informative report or other information.  Any response to a Call to Action gives you more information about the prospect and presents an additional opportunity to make them a customer.

9. Use images intensively. A company logo, a photo of your place of business, or a photo of employees involved in some public service activity – any image like this draws more attention and gets more responses than text alone. Include text with, or even within, the image to further enhance its ability to create interest.

10. Any professional certification or award is a subject of personal pride, but don’t overlook it as an opportunity to promote your business. Once again … share the celebrations, achievements and milestones.

In marketing your business through Facebook, you have an entire suite of tools available. Don’t overlook the opportunities presented by your personal profile. And remember you want it to be a nice blend of personal content with SOME business woven in, but do not be ‘all business’. 🙂 Some people like to use a formula like 10/1. For example 10 personal posts to one business post but I would suggest just truly trying to blend who ‘you are’ into ‘what you do’ and marry the two worlds. 🙂