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Here is an easy Cheat Sheet for starting a social media strategy for your business or branding. Choosing to embark on a social media marketing campaign is only the beginning. You have to go in with a real plan of action, understanding your goals, objectives and the tactics that you will use to create success. This checklist along with explanations should help you create a social media marketing plan that gets the results you want.
My main vision for my business is: ______________________________________________
My target audience is: _________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________
My audience uses the following social media: _____________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________
My main competition is: _______________________________________________________
My over shoot for the moon goal for this campaign is: _______________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________
My resources include: (tools, software, money, contractors, etc…) ___________________
Fill out this worksheet before starting on your social media marketing plan. It will help you identify important information essential to developing and implementing an effective social media marketing plan.
And remember to use your intuitive side when working through this checklist. Get into the mind of your customer and feel what they would feel and want what they would want. Remember it is always about your customer and not you. 🙂 This is one of the biggest mistakes made. The fast track to social media marketing to your idea customer is in getting into the mind of your customer.
Maggie Holbik Business Coaching 