What Content Gets The Most Engaging Traffic?
Here is a picture of me next to the lake where I grew up in a little tiny town in Northwestern Ontario called Kashabowie.
I posted this picture on Facebook the other day and had well over 100 Likes and Comments.
This morning while scrolling through Facebook I saw a business post in a group asking what type of content gets them the most engagement? People were answering with things like ‘My Facebook Lives’, ‘My cute cat pictures’, etc. And I responded with this: Authentically sharing parts of my life and living…. like recently the picture of me when I was 2
And this is true my friends! I have been a social media person for many years now and I coach on social media and what I have found to be the best content for engagement is the stuff that is the real deal. That is what inspires people.
People want to get to know the real person and the person or people behind the brand.
Yesterday in the blogging class that I am teaching we came up with a term for this. We called it “Human Centered”.
When someone sends me a friend request and they are say a Business Coach or a Brand and I look at their wall or content and all I see is ‘business stuff’ and no personalization, it is rare that I even accept their connection request. I want to engage with people and to be inspired by them and their life as well as maybe doing business with them in the future.
To me this lifetime is about connecting with each other, inspiring each other and serving each other so that has to be a part of engaging content.
And on the note of INSPIRATION, all content should inspire or make someone feel better in some way. Whether it is bringing a smile to their face or offering a solution to their problem, it should make the feel better.
I hope that you are inspired by this blog today and that you see content in a new way.