FREE – Social Media Management Brainstorming Sheet

Social Media Management Brainstorming Sheet

Here is an easy Cheat Sheet for starting a social media strategy for your business or branding. Choosing to embark on a social media marketing campaign is only the beginning. You have to go in with a real plan of action, understanding your goals, objectives and the tactics that you will use to create success. This checklist along with explanations should help you create a social media marketing plan that gets the results you want.

My main vision for my business is: ______________________________________________

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My target audience is: _________________________________________________________
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My audience uses the following social media: _____________________________________
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My main competition is: _______________________________________________________

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My unique selling proposition is: _______________________________________________

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My over shoot for the moon goal for this campaign is: _______________________________________
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My resources include: (tools, software, money, contractors, etc…)  ___________________

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The tactics (actions) I will take include: __________________________________________

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The metrics I will measure are: _________________________________________________

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Fill out this worksheet before starting on your social media marketing plan. It will help you identify important information essential to developing and implementing an effective social media marketing plan.

And remember to use your intuitive side when working through this checklist. Get into the mind of your customer and feel what they would feel and want what they would want. Remember it is always about your customer and not you. 🙂 This is one of the biggest mistakes made. The fast track to social media marketing to your idea customer is in getting into the mind of your customer.

What Do Sloths Have to Do With Social Media Marketing?

So on Saturday I took my daughter and my granddaughter *not my daughter’s daughter if you are wondering, her sister’s daughter* 🙂 with me as I popped into Walmart to pick up a couple of things. My daughter (the one on the left) loves Sloths. So when she saw these in a big bin of stuffies she had to have one and I thought so too! LOL Funny side to this story is when we brought one home and showed Dad, who saw the movie Zootopia with us, he expressed that he did not know that sloths were a real animal! What are you gonna do? 🙂 LOL! Anyhoo….

So What Do Sloths Have to Do With Marketing?

Well besides the slow and steady race and never give up kind of thing, they also prove a point.

I posted the 3 sloth picture on my FB wall right from the store and this post recieved a lot of engagment including people commenting with sloth pics and memes and such. I also later posted this single pic of the sloth that we brought home who is now known affectionately as “Sam”, who by the way is a great hugger... seriously, this guy just automatically wraps those big ol arms of his right around you. I hugged him last night and it was awesome. 🙂

Sam The Sloth in a nice framed picture sitting on our chair at home. He still has his price tag on here 🙂

So not only did this post get lots of engagement, but Saturady night I had one of my Facebook friends from a 1000 physical miles away, private message me this:

“So I saw the picture of the sloth and Sivanna that you posted… showed my friend and she said- what time is Walmart open til??
So we went out at 10 pm… I dug through the boxes and found one!!!” 🤣🤣🤣

A sloth but not Sam

LOL! LOL! Now their sloth is pretty cute but not as cute as Sam… just sayin… lol All kidding aside they do seem to have different faces and personalities.

But what is my point here?

My point is this. This is a fine example of how social media and marketing works. I sold a sloth, in this case for Walmart, and who knows maybe more than one, because of a post I made on my FB wall. And I received lots of engagement which further increases my potential future FB traffic and engagement because of it. I seriously could be selling sloths if I wanted to… direct or drop ship. 🙂

But the biggest key here is what I am teaching in my upcoming FREE class this Wednesday night, January 29th at 9 pm EST via Zoom. It is called “How to Expand Your Reach & Grow Your Network”. When you build a network like a group of connections on Facebook or LinkedIn or your email list or wherever, you have a viral group of potential customers/affiliates/joint venture people/collaborators etc. etc. etc. The possibilities are endless! Build a network and you can move anything through it has been a motto of mine for years.

If you would like to join us on Wednesday or get your name in for a future class, just let me know here. There is no fancy landing page or annoying pop up or anything like that. 🙂 If you want in fill out the form here:

Details are 9pm EST via Zoom Video, one hour and here is the description:

Do you have New Year business goals? Is one of them to grow your impact and reach online or just to expand your network? This training is for you!

From the comfort of our homes and via Zoom Video we will be learning how to:
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𝐁𝐮𝐢𝐥𝐝 𝐑𝐚𝐩𝐩𝐨𝐫𝐭 𝐚𝐧𝐝 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬 using your Facebook Platform.
𝐎𝐟𝐟𝐞𝐫 𝐕𝐚𝐥𝐮𝐞. You will learn how to give more and to serve others by offering both value and sincerity.
𝐄𝐦𝐩𝐨𝐰𝐞𝐫𝐢𝐧𝐠 𝐚𝐧𝐝 𝐒𝐞𝐫𝐯𝐢𝐧𝐠. When we put an emphasis on making a difference in the world, everybody wins!
𝐈𝐧𝐬𝐩𝐢𝐫𝐞. We will discuss ways to offer inspiration and easy resources and tools to use to create inspirational images, quotes, and more! You will also learn some easy hacks for finding content to use.

The class is FREE and offers great content and value. It is my pleasure to SERVE you, so to register fill out this form and in return you will be registered and you will also be on my email list and I will be able to send you the link for the Zoom Video. If you want to know more about my newsletter list you can learn more here

When filling out the form please indicate in the message portion is you are interested in the just being on my email list, the Jan. 29th class and the email list, or a future class. 🙂

3 Ways to Get Your Customer to Take Action in a Sea of Information Overload

This is the most important thing for marketers to know! We live in a world of information overload and it is only growing bigger in every second of every day.

Everyone is jumping on board the train to declutter and to become more and more of a minimalist. People are purging things, relationships, negative thoughts, and the list goes on! And this does not change when it comes to information either. People are wading through and becoming very selective as to what they take the time to read or to act upon. Information needs to be downsized and simplified if you want to reach your customer.

We, as customer managers, need to make it very easy and very clear for our customers to take advantage of our CTA’s or Call to Actions. Whether we are selling a physical product or a digital product, we need to make it really easy for them to take the appropriate action and see through the clutter.

Here is an example I will share with you. I have a team of partners who work with me at one of my online shopping sites. They will often tell me that they cannot understand why they are not getting new customers to register at our shopping site that pays our customers cash back. They say something like “I sent them the link but no-one has registered. I can’t figure it out, why wouldn’t they want cash back on purchases they are making anyway at stores they already shop at? I don’t get it?”. Living in a world of digital information overload, can you see what the problem might be here?

Sending a link to something is no longer sufficient when you are dealing with people of various degrees of technical savvy, people who are bombarded on a daily basis by overloads of information, and people who do not yet have trust or value in your offer.

In this case it would be helpful to make it super easy for the customer. “Mary, why not let me register your free cashback count? Ask Mary for what you need to do this… example her email address or whatever you require and enter Mary as a customer and set up her account yourself. Make it easy for Mary and help her so she doesn’t get lost in the information and/or frustrated. Do whatever you can to keep it simple for Mary and all of this after you have created enough value for Mary to want to take advantage of your offer.

On another note, going back to building trust, today’s post is not about creating trust. I will save that for another blog post, but today I want to hit home about helping people to see through the info clutter and get them to take action.

Here are 3 ways to do just that……

  1. Simplify your information. Keep your sales offers clean and short. This is what I try to do with these blog posts. No one wants to have something go on and on and on. We don’t have time for that! Just get to the point.
  2. Spell everything out: This is the most important. For example let’s say you were sharing a link to an event you were having and you had previously mentioned something about the event to a friend via Facebook, and now you want to send the info about the actual event. When sending the link ‘spell it out’ ex. instead of saying “Hey Mary here is the link to the event we talked about”, say something like this instead. “Hey Mary, here is the link to the event we talked about. It is on Sunday, the 23rd of this month, starting at 7 pm and running till 9 pm, located at the ABC venue at 123 First Street.”
  3. Be explanatory. Do you ever get a random video or post from someone in say messenger and wonder what it is? You might even think, is this a virus? Or I have no idea what this is… but… if your friend or whomever said something like this instead: “Hi Joe. I am sending you a link to a video explaining the benefits of the all-season tires we talked about. The video is only 3 minutes long and I think it will answer the questions you had about switching to an all-season tire. Let me know if you have any questions and I hope you find this helpful.

Can you see how the more simple and direct we keep things, the better? This is how we help our customers, clients, team members, or whomever we are engaging with cut through the clutter and get the information delivered to them that we want them to see or to take action upon.

And hey on a side note for the fun of it, if you want check out my cash back site, here is the link 🙂 Especially with the biggest online shopping weekend coming up, this site makes it easy to find the deals and get paid on your purchases as well! Here is the link: Cash Back Rocks

EnJOY the Business Journey

We may run, walk, stumble, drive, or fly, but let us never lose sight of the reason for the journey, or miss a chance to see a rainbow on the way.

Gloria Gauther

I ran across this quote today and I wanted to add in the word ‘crawl’ lol. And the reason being is I was relating the quote to business more than life. Sometimes when we are building a business or an empire it feels like we are crawling.

I found this quote to be a helpful reminder to enJOY the journey, even when it comes to business building. As entrepreneurs and business owners we are always striving to achieve with the end in mind. But that’s no fun! We need to have fun and to have enJOYment along the way.

For example, I mention often that I study and learn new things every day and sometimes I wish I already knew the software or the platform or whatever I am trying to learn. I think I will be glad when this becomes easy. But now I am trying to look at the journey of learning and growing with more enJOYment along the way. Celebrating the little achievements in insight and growth. Because …. and this is a BIG BOLD Because….

Because I know that things work in a quantum way. And sometimes we forget this. If you take one piece of sand away from a beach and continue to do so it will be gone eventually and the same is true of the opposite. Every day you do little things and they will eventually be HUGE things. This is a fact. The scales always tip when the time comes. How exciting is this?

What does it mean? It means hang in there. Keep going. EnJOY the journey. Find happiness in the journey. And KNOW in your mind eye’s that your pot of gold at the end of that rainbow that you see along the way is just waiting for you to get there! It will happen. 🙂

There is no road to happiness. Happiness IS the road.