I can’t say enough about blogging! Blogging is good for anyone or any business. Blogging can be educational, interesting, resourceful and FUN!
There are many reasons why a person or a business might want to blog.
Here are 10 reasons to consider blogging….
To Build An Audience
Blogging is a perfect way to build a following and attract an audience. And you can attract a large and varied audience or an audience in a specific niche. For example a blog about your life and life’s experiences might attract a lot of different types of people and followers because they become interested in you and your philosophies and experience.
However, a blog that is business or niche specific might only attract those types of people or consumers looking to connect with that brand or purchase that type of product.
A good blog will let people get to know you and/or your company or business. Relationships are built on trust and integrity and a blog is the perfect way to build this know/like/trust factor quickly.
In 2021 and beyond, building relationships is more important than ever. We are transitioning from an industrial world into more of an information and virtual world and solid relationships that evoke trust are essential.
Create A Warm Market
Blogging allows you to create a warm market with people you have never even met yet and to also foster the relationships that you already have with people or with your current customers.
It is also a great two-way street because you can get to know your audience better by monitoring what they engage with the most when you post and by the comments they leave… a marketer’s dream. 🙂
This is a huge piece to blogging. Blogging is one of the BEST ways to create value with your audience and your potential customers or consumers of your information or your products. In a world of information overload this is KEY. There are very few new products or services out there, so the best way to stand out is to be unique in some way and/or to create value.
Blogging allows you to create tremendous value by offering up a platform to educate, inform, and specifically target any niche or audience that you want to reach. This makes you the blogger, the one in control of the information.
We are all in this world together and the more we support one another and collaborate, the better for all. Blogging is a great way to initiate and source out further opportunities. Through blogging people or companies might find you and want to collaborate or to do a joint venture project of some sort. The potential for opportunities is vast and infinite and is really quite exciting.
Content is King in the internet world today and blogging is a great way to create useful content and content that can be repurposed and reused again and again. For example, I am starting a 4-week blogging course in two days. I will use this blog post in the first class to go over some reasons why it is great to blog and to reinforce their choice to blog through listing the benefits in this very post. I will then send them the link to have for their resources for the course.
I can then take this post and share it over on my other social media platforms and even send it to my email list. I could make a podcast from it and I could also include any form of this blog post in course content for future courses. I could also take quotes from this post and make my own quotes graphics or put some quotes up on Twitter.
I could take the content verbiage and make a video out of it.
This is one of the things that I really love about blogging is that you are never wasting time by blogging because you can use the content over and over and over again. I often send people to my prior blog posts as a resource.
This is especially handy for me when I am asked questions about health. I often send people links to specific posts over on my health and wellness blog at https://maggiesvitamins.blog/ I kind of see this as having a giant online filing cabinets with my documents and resources and they are always accessible and handy.
Tell Your Story
Whether your personal story, or the story of your business or brand, stories are the most effective marketing technique ever. People love stories and they love to know where people have come from. They want to know what inspired you to make changes in your life or what propelled you to start your business. They want to know the human side of it all.
Why? Because we are all human and we relate to others in a human way. Maybe your story is that you were inspired to write a book or to write poems after a life-changing event and your readers have this little spark inside of them and they want to write poetry too! They want to be inspired from YOU! They want to relate to other humans walking the earth. So this is where the stories come in. The stories are the common threads that connect us as humans.
If you want a fast track to marketing at this time in history, it is to inspire people. Selling or marketing through inspiration is the fast track to business growth. People are awakening to their passions and to their desires. DIY projects, cooking, crafting, writing, music, coaching, branding, influencing, education and learning, artistry, personal empowerment, and more, are at all-time high!
Blogging is a sure fire way to offer inspiration and to help people to connect and to fire up their passions and desires. When you or your blog inspires others they connect to you and/or your brand and they trust you for advice and/or potential product recommendations. The key here is to ‘inspire’ people.
Imagine you need heart surgery and you go to the cardiologist and ask him what he thinks about your upcoming procedure. And he says something like “Hmm, geez, I am not quite sure… I hope it goes well but we’ll have to wait and see I guess”.
How does that make you feel? You get the point here. A blog is your opportunity to validate your expertise by sharing what you know. And this is often the biggest obstacle that stops people from blogging in the first place. They underestimate the value in what they do know!
We all know stuff!
Why? Because life has taught us stuff! So simple. Did you ever have a baby? Clean a house? Organize a room? Fix a lawn mower? Etc. Etc. Etc. You get the idea. We all know more about something than someone else who has not yet experienced it and less about other things that some people have experienced that we have not yet. Whew! I hope that one made sense. 🙂
The point is that we can help others by sharing what we do know! 🙂 And a reminder that the human aspect and connection is what we all want so this goes back to telling your story and inspiring others too! The story could be how you never imagined that you could fix your own lawn mower but you watched a video and this is what you learned and you are now sharing it with others! So simple. That is a blog post my friends. 🙂
So now that I started writing this, I realize that I could write way more than 10 reasons for starting a blog, but I will save those for another blog post hee hee.
I hope that you found this helpful and if you or anyone you know would like info about my upcoming blog courses, please reach out. I am good at accommodating people when it comes to times and group sizes.
I would love to hear your comments or thoughts about blogging too! And be sure to have an AMAZING day whenever you are reading this.