Creating LinkedIn Articles

Creating LinkedIn Articles

Posting an article on LinkedIn can help you engage and build your connections. They are very much like blogs posts and in fact you can take your current or past blog posts and pop them over on LinkedIn as an article. It is as easy as copy and paste and upload a photo.

Use this checklist to guide you to success as you create your articles and/or re-purpose your content.

Creating an Article

  • Click on โ€œWrite an article on LinkedInโ€ located at bottom of the post status area on the homepage.
  • On the next screen is where you begin writing your article like you would on any website.
  • To add a headline to your article, click on the Headline field. Type in your headline. Use clear headlines that grab userโ€™s attention from the feed and make them want to click through to read the article.
  • Format your article in a way that makes it easy to read.
  • Use the formatting toolbar at the top of the page for Normal, Heading 1, and Heading 2 styles, to apply bold, italics, underline text, create lists, or quote styles.
  • To add a link in the article, select the corresponding text, click the Link icon on the far right of the toolbar, add your URL and click Apply.
  • Add a cover image to the top of your article by clicking on the area above the headline and upload an image. Recommended size is 744 x 400px images.
  • Position your image from the button that appears after loading your image. You can add a caption here as well.
  • Embed images, slides, links to other social media posts or video in the body of the article by clicking the icon on the left of the article body.
  • Click on the option from the pop-up window for the type of content youโ€™re adding.
  • Proofread your article.
  • Your article is automatically saved as a draft in LinkedIn.
  • Click Publish at the top of the page when you are ready to make it live.
  • Click the Share button at the bottom of your article.
  • Choose the option of where you want to share it.

Article Tips

  • โ€œHow toโ€ and โ€œNumber ofโ€ headlines usually perform well on LinkedIn.
  • Use shorter paragraphs with images.
  • Add subheadings, bullet points and bold type to make it easier to skim.
  • Include a call to action in your article.
  • Find attention capturing images at Unsplash or Pixabay for your article if you need some.
  • Set your LinkedIn articles visibility to public. Go to your privacy settings by clicking on your profile photo and choosing Settings and Privacy.
  • Select Edit Your Public Profile settings. Your Profileโ€™s Public Visibility should be set to โ€œOn.โ€ Then scroll to Articles and Activity and set to Show.
  • Add hashtags when sharing your articles to your personal LinkedIn feed for more views.
  • Tell your network why youโ€™re sharing the article and add hashtags to the post.
  • When writing your article, understand your audience and what they are interested in on LinkedIn.
  • Keep headlines short, and to the point.
  • Write long-form content of around 1900 to 200 words.

There you have it. LinkedIn is a platform that is growing and evolving. It is also getting more of a social theme to it and not just all business so you can really share any type of article there. Don’t be afraid to use this platform and have fun with it.

We Live in a Marketer’s Dream Age!

I literally have trouble sleeping at night or trying to sleep longer in the mornings. I just want to get up and start creating. I feel as though a creative monster or super power has awakened in me!

My head spins with ideas for creation, marketing and inspiring others.

My breath gets taken away when I think of the potential for reaching the world through the internet and all of the tools and platforms available to us right now. And there are new ones coming out every day!

I am having so much fun playing with photo editors, video creation tools, social media platforms, engaging in groups, blogging and the list goes on and on and on. I see it all as art.

Thanks for taking the time to read what I felt I had to express today. ๐Ÿ™‚ I’m bursting with JOYful exuberance about all of this.

Have a great day everyone!

And please, please see the opportunities before you… there are so many!

Insiders Guide To Instagram

An Insiders Checklist on Posting to Instagram                                                    to Increase Audience Engagement

With over 1 billion active monthly users, Instagram is one of the best apps to get your blog and business noticed, while at the same time also giving you an opportunity to engage your audience, leaving users with a deep sense of community.

Your Instagram followers are your biggest supporters, clients, and oftentimes, friends. Below is a checklist you can refer to when posting on Instagram with the aim of engaging your audience.

1. Study Your Followers

Itโ€™s extremely important you know who your audience is.

Why?

Itโ€™s because beautiful photos and witty captions will do you no good if your audience is not engaging with your content.

One of the best tools for knowing more official stats about your followers is Iconosquare.

This website links to your Instagram account and gives you information on when your audience is the most active, which photos are most liked, and what your audience comments on the most.

Iconosquareโ€™s statistics can be really useful because they help you see if thereโ€™s a disconnect between you and your followers about what or when you post. 

You may really enjoy posting photos of your dog, but your audience might actually love all those photos of your artwork even more. Iconosquare can help you create an Instagram plan that feels good to you and gives your followers what they want to see.

Iconosquare also lets you know which hashtags have brought you the most success, which is a helpful statistic when planning your captions.

You can find all of this information by creating an Iconosquare account via your Instagram and looking under โ€œstatisticsโ€ >> โ€œoptimization.โ€

2. Ask Questions

People like to know that you value their thoughts and opinions.

So, your level of engagement will soar if you will:

  • Ask your followers how their day is going.
  • Take a photo of what youโ€™re working on and ask them for their opinions. 
  • Share about your upcoming trip and see if your followers are headed anywhere, too. Anything to get them talking.

It may feel a little awkward at first, but if you will do that, youโ€™ll be surprised at how many people will reply.

Additionally, if youโ€™re traveling, ask your followers if theyโ€™ve ever been there and what recommendations they have for you.

This one is a total win-win because you get to hear about fun places you can explore, and best-of-all, youโ€™ll get your Instagram pals chatting and engaging with you.

3. Find something that will set you apart

In order to stand out from competitors on Instagram, itโ€™s best you set yourself apart from by offering something of value to your audience.

For instance, if youโ€™re a food blogger, you could share a dinner recipe that you wouldnโ€™t normally share on your blog.

Likewise, if you have a great deal of business expertise, you can share a daily business tip.  

The key here is to give your audience a reason to return to your account. Being consistent and knowledgeable on Instagram can lead can generate an abundance of success, not to mention an interested and engaged audience.

4. Be Quick with Your Hashtags

On Instagram you really only have one chance to get your photo noticed in the grid before it quickly gets lost.

So, best to insert your favorite hashtags right away, so you can be seen live, by people currently tagging the same thing. Remember that the first few seconds after you post your photo are the most important to bring in new eyes, otherwise the photo gets lost.

5. Create a Challenge

Invite people to be a part of your Instagram world by creating a challenge. This will expose your account to a lot of new people. It will also help you get to know your audience, and create a little buzz around you and what you are doing.

Ideally, itโ€™s wise to take the time to participate by liking and commenting on photos whenever possible. This is not only polite, but it also creates a bigger sense of community and it shows you care.

If youโ€™re nervous about people not participating, consider reaching out to a few of your currently engaged followers and personally inviting them to join in.

You may want to consider teaming up with another Instagrammer to host your challenge. That way, you have accountability and you get to share each otherโ€™s audiences for an even bigger opportunity to boost engagement.

6. Respond to all Comments

Itโ€™s critical you respond to all of the comments you receive.

If you follow the checklist as laid out in this report, itโ€™s highly probable that people will start commenting on your photos. If you ignore their comments or only respond to a couple here or there, it shows them that youโ€™re not interested in building a community.

So, make a point of responding to each person who comments to show how much you value them and to build friendships with your followers.

Doing so will lead to an even stronger connection and more engagement!

Most of all have fun with all of this! I personally, love to create fun pictures to share with my audience. It allows me the opportunity to let my creativity out. ๐Ÿ™‚

If you would like to follow me on Instagram you can find me at:

https://www.instagram.com/maggieholbik/

https://www.instagram.com/explore/tags/workandplayfromanywhere/

Maggie helps entrepreneurs and small to medium sized businesses with digital marketing, growth ideas, websites and more. Maggie has over 30 years combined experience in traditional business, networkmarketing, self-employment, property management, online marketing and coaching.

Business is Seed Planting

Life and Business are about planting seeds. Whether you are birthing a new idea, making a post on your Facebook page, or writing a blog post, you are planting seeds!

What is a seed?  A seed of any kind is unit of reproduction, capable of developing into another such plant/offspring.

What Kind of Seeds To Plant?

๐‘ป๐’‰๐’† ๐’ƒ๐’†๐’”๐’• ๐’Œ๐’Š๐’๐’…๐’” ๐’๐’‡ ๐’”๐’†๐’†๐’…๐’” ๐’•๐’ ๐’‘๐’๐’‚๐’๐’• ๐’‚๐’“๐’† ๐’•๐’‰๐’† ๐’๐’๐’†๐’” ๐’š๐’๐’– ๐’˜๐’‚๐’๐’• ๐’•๐’ ๐’ˆ๐’“๐’๐’˜!!!

What are you looking to achieve in your business? Increased profits? Better revenues? More customer share? Added value?  No matter what you are looking to achieve, always plant seeds of value. Be and offer value to your current clients and customers and future clients and customers.

I personally add my own sprinkle of fertilizer in my seed planting and that is a sprinkling of servitude. No matter what I do, writing this blog post for example, I do it with an attitude of serving the world. I want to make a difference. I want to help people. I want to empower others and help them in their life and business. At the same time I am indeed planting seeds that may one day bloom.

Seeds that are planted, with value-added, can bloom into many things. New relationships, joint ventures, customers, clients, mentors, colleagues, increased revenues, new ideas, collaboration, support, and the list goes on! It never ends in fact.

So often in business we feel some things are tedious or mundane, like managing a Facebook page or making a blog post, but I challenge you to see the gift in the planting of the seeds. I myself, love managing social media and blogging, but I know many business owners do not. It’s not their JOY and that’s okay. However, every little thing that is done in servitude plants a seed that has the potential to grow into a big ole oak tree or a billion dollar company so all seeds count.

When we look at our tasks at hand as seeds, it does get a bit more encouraging doesn’t it? At least I think so ๐Ÿ™‚

Maggie Holbik.com is a Certified Life Coach, Nutritionist, Entrepreneur, Business Owner with years of experience in Traditional Business, Networkmarketing, Digital Marketing, Property Management, and Business Coaching. Maggie gets tremendous JOY in helping others to take their ideas and run with them. She believes that in the age of information and high tech, it is possible for anyone to soar simply by using their gifts and learning how to market them. And that the internet is a virtual goldmine for prosperity.