Well actually this morning before waking I had this dream and it fired me up. To keep it short, I dreamed that a medical professional had figured out the cause of a common disease (I won’t go into details) but in the dream she hired me to present the information to the masses and my heart was bursting with the excitement to do so!
It was like my dream job had come true! Now remember this was a dream. I am very much an entrepreneur and love being my own boss so I don’t want a dream job but dreams are dreams and that is how they roll. LOL
Anyhow, the whole dream translated into much more for me and that is where websites come in….
Lately through my digital marketing company, Webpros2, I have been helping business owners with their websites and all areas of their digital marketing and I am so excited to do so because businesses need extra help right now to increase their online presense at this time of transition and in the new way we are doing things.
So it came to me that a website is not just a website. They are much more. They are:
. Your business anchor
. An extension of your voice
. A digital canvas that showcases your business model to the world!
. They are your companies digital thumbprint
. They are art because they paint the o picture of your business and your mission and your vision and put them on a digital canvas for all to see (っ◔◡◔)っ
. They are all of this and more!
I think the deeper we think about the value of our websites, the more meaningful they are to our business.
There are two things that I see as major anchors in the digital world.
1) your website
2) your email list
And the reason being is that you own both of these things. It is your content and your list. If set up correctly no one can take those away from you and wipe out your digital thumbprint!
I have unfortunately seen people lose things such as Facebook accounts or pages and they had no way to access or contact their entire client base. Something to think about for sure. 🙂
I hope you found this helpful or at least gave you some excitement for your website being more valuable and important than you perhaps once thought it was.
Business has certainly changed hasn’t it? I have been talking to small business owners and their staff and they tell me that adjusting to this new norm is challenging for most of them.
In particular I have been talking to several hair stylists who tell me that they are nervous and concerned about business lately. They tell me that not only are they dealing with restrictions on the number of clients that can be in their shops but they are also finding fewer people coming in for services overall.
This all got me thinking that there are ways to help these businesses to add on additional services or products to help increase profits and of course, doing this online is the way to go.
Here are some ideas that I came up with to start:
Add on some merchandise to your business. The list is really endless but some ideas that come to mind for salons are: wigs, masks, apparel, t-shirts with slogans, makeup, supplements, and more. Try to think of things that can be sold online and even shipped anywhere.
Offer video tutorials that pertain to beauty and wellness. Work at creating a following that might later transition into candidates for an online course or e-books that you might offer. Make sure you have a strong website that is the hub for all of your business and business add ons.
This one is the MOST important. Make sure that you are collecting email addresses from ALL of your clients and customer base. You need to work at building this to stay in contact with them, educate them, and then you will have your list to let them know about your new products and services as you release them. The money is always in the list!
Collaborate with other business owners and come up with packages that you can offer together and both promote. For example maybe you partner with a aesthetician and a massage therapist. You could come up with a great package price with extra goodies and your clients would enjoy a luxury package that at the end of the day increases exposure and revenues for all businesses involved. People are in real need of pampering right now.
Joint Venture with a professional like a Life Coach, Nutritionist etc. Offer to promote their services to your existing client base and work out a win-win referral fee that helps both of you and best of all can really help your existing clients who are in need of some support. As we know a hairdresser is a trusted source for listening to what is going on in someone’s life. Why not go to the next level by making recommendations to help your clients in their life?
This is just a short list but I hope you found it helpful.
I was on a FB Live today in an entrepreneur group comprised of 67K entrepreneurs and today I was sharing about blogging and the benefits of blogging.
While I was sharing some screen shots about my own blogs that I manage, it came to light that a big part of building quality relationships and connections involves being personable and bringing YOU into your work.
For example today I shared a picture in a FB group about beach house treasures and I also shared this same picture on a page over on my main blog today. It is of a piece of art that I love and have at my beach house.
I got it at a thrift store a couple of years back.
Here is the picture of the painting:
This is an example of bringing ‘You’ into your work and sharing a part of who you are with others. People love to connect with each other and to get to know one another.
By sharing this picture I am sharing what I like, my style and what I appreciate. I am also connecting with others who love this type of art, beach life and thrift shopping for example.
I feel that sometimes in business, especially when it comes to online marketing or digital marketing, people get so into branding and building an identity that they sometimes forget to bring the heart of who they are into their work.
Just by sharing a picture that you like, or a picture of you enjoying a book that is of interest to you, or a pic of you and the fam, can really connect who you are to that thread of humanity and realness in others too.
Be sure to share that side of you that is personal and connects you with others through common interests and the common appreciation of life and the things in life that we enJOY.
Have a great day everyone and I hope you found some value in this post today.
Cottage real estate market heats up with more Canadians working remotely….
I saw this article from the CTV news this morning and was drawn to it as I for one have been working remotely from the cottage for years now. I have since expanded that to a lake home along the shores of Lake Superior where I also #workandplayfromanywhere.
Here is a snippet from the article and I will also post the link to the full article at the end of this post:
“With many people now working from home, Inniss said they’ve realized they can now work from anywhere as long as they have a decent Wi-Fi connection.
“There’s so much more telecommuting now, I think employers have gotten past the idea that it’s not productive and found out that it’s very productive,” Inniss said. “So people might be turning to having a place that they can come to on occasion in Toronto, in a city, and then living up here [in cottage country].”
Inniss said the uncertainty of the stock market amid the pandemic has also pushed Canadians to reconsider what they are investing their money in.
“I think people started thinking that they want something more solid and being able to enjoy your investment and live and work in your investment,” she explained.”
End of Snippet
I really resonate with this and I think it is awesome that people can now work and play from anywhere. I can see why the demand for cottages is increasing. This is the quality of life that many people seek. To be able to do what they love from a place that they love and to have JOY while doing it.
And to be able to spend time with family and make memories at the same time is a gift in itself.
This was my daughter and step-granddaughter this past weekend at the cottage. They had such a great time.
Would YOU Like to Work from The Cottage or Lake?
One of the things that I have been doing for years in my work, is helping people to design remote businesses that they can work and play from anywhere with. This has been my main focus and I have tapped into leveraging the internet for a long time now.
My favorite place to work from is my floaty chair. On Sunday I was lucky enough to spend time in both my lakes, inland and Lake Superior.
Here I am at the Lake Superior place on my floaty chair enJOYing
If you would like to learn more about doing something that you can #workandplayfromanywhere I would love to chat with you about just that. I have included a contact form below so you can reach out to schedule a time to chat with me. 🙂
And here is a link to the entire article the cottage marketing booming while people look to acquire cottages to work at.
“If people spent as much time worrying about how to make a difference as they do about how they could make money, then they would soon find themselves rich beyond belief.”
It is simple really. Just show up, be who you are and have the best interest of others in mind. We call this ‘serving others’. And when we serve others we serve the world and we make a difference. And when we make a difference abundance flows back to us in many ways.
I saw this picture today over on Facebook and it reminded me of an example that I use when training entrepreneurs. I have used it for years, and it is still applicable today.
It is about using what is known in sales as “The Tie Down”. Traditionally the tie-down is known as:
“Sales tie-downs are short questions you add to statements throughout your presentation to get your prospective customer to start saying yes long before you go for the close. You want to engage your customer and get them used to saying yes.”
But I personally use the tie-down for booking appointments or for filtering the best way to take someone to the next step or to get them more information.
I teach my students about the tie-down using ice cream as an example. If you stop at an ice cream stand and there are 57 flavors. Which one do you pick?????
But, if you stop at an ice cream stand and there is only chocolate or vanilla, which one do you pick? Much easier right?
So when it comes to setting appointments and such, use the ice cream approach. For example, never say “What time is good for you?” That is too open ended and not tied-down enough. 🙂
Try using the tie-down to tie it down.
This is better.
“What is better for you, later this afternoon or tomorrow morning?” And then once they answer with either choice, you keep tying it down. “Okay, 9 am or 10 am?” “My Zoom meeting link or yours?”
By using the tie-down method you will save yourself and your prospect or prospective client/customer so much heartache and eliminate clutter and confusion in the whole process of the business exchange.
Whether booking an appointment, arranging a next step, or finalizing payment. Ex. “What is better for you to pay with Debit or Credit Card?”, once again a form of the tie-down and much more effective than “How would you like to pay?”, which is open-ended and not tied down.
I hope you found this helpful and have fun tying it down. 🙂 And you might also enjoy this other blog post I did in the past about ice cream cones. I just reread it and thought it was pretty cool… ice cream pun intended. LOL Here is the link: